This Smartphone-Sized Battery Can Start a Truck or a Boat
True story: Gerry Toscani used to go to work every day, sit down at his desk and sell paper. His office was littered with notes from some of the biggest names in retail—names like Wal-Mart, Target and Walgreens. Now, he’s changing a lifetime of focus in the paper industry to sell one of the hottest new products in the outdoor industry. But what is it?
That product is a smartphone-sized, portable battery pack called Weego Jump Starter Battery+. And Weego is poised to become the most essential emergency equipment in a boat or vehicle since the fire extinguisher. Weego is in its first generation of sales, and already Toscani estimates that 35-40 percent of its sales are going to marine applications. For tackle retailers, that means an opportunity to increase revenue.
However, before you can make the sale, you need to know what you’re selling. It’s simple, really. Weego Jump Starter Battery+ starts your engine, charges your phone and fits in your pocket. Get it? Got it? Good.
The concept, jump starting a dead battery from a portable battery pack, is nothing new. Portable jump starters have been on the market for years; however, Weego’s implementation of that ability is new. And to tell you how, I’m going to take you back to the days of my youth. (Okay, at 27, some of you would be quick to whop me with the nearest fishing rod and tell me that I’m still in my youth. But that’s not the point.)
Hop on the flashback machine. The year is…early 2000-something, and the backyard of the Sills residence resembled a sort of Mad Max-style graveyard of fishing boats and rusty cars. The booster cables, the battery charger and, yes, the portable battery pack were a daily part of life.
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